Digital marketing is all about promoting a business using digital channels like the Internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing and the list is huge...
Basically, digital marketing is an umbrella term used for the combination of various digital marketing techniques and strategies like SEO, Social media, paid ads, Facebook ads, email marketing, content marketing etc.
Digital Marketing is a booming career option today with striking features like cost- effectiveness, instant response, flexibility, convenience, effectiveness Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact. Right from the day of assuming power, Digital India and Make in India have been two big USPS of our India.
Digital Marketing Industry is worth $100 billion! Also, according to e-Marketer, Last year, advertising via mobile phones and tablets rose 200 percent to $20 billion. This market is estimated to touch $50 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.
While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 70% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years.
If you asking from the career aspect or from the sales aspect, the answer is YES (We are biased, please check Naukri data or consultancy data, it will say the same). Check the ad shows, it is shifting more towards Digital Marketing Ideas. It is not a re-placed for TV or Radio, neither it is replaced for print medium. It is a different medium available for marketers.
People are still not aware about the importance of SEO that is why it is considered as one the under used strategies of Digital Marketing. Less than 50% of the companies opted for SEO last year, however it is have a massive effect on organic leads still companies are neglecting this truth .
Yes SEO takes few months to show results but you know good things take time. It optimize your search results on google and give long lasting benefits and organic leads.If your business is not on google no one knows on the web that you exists.
1. Audit whether you are really getting the leads you deserve.
2. Browse on google or social media and research about your market.
3. Make a record of the keywords you want to target.
4. Start optimizing your content and media with the best SEO tools.
5. Make your content visible on Website.
6. Check every month about your performance
As soon as you make a bid on a particular keyword from your website of good score, it is possible to get leads in the first week of the starting of campaign itself. In the old era of advertising when you advertise in the newspapers or television you pay for the space your Ad occupy.
Same as today this PPC service follow; you have to pay to google every-time someone click on your Advertisment.Through the study top Ads convert 40% of their clicks to sale. you just have to make you Ad unique and different and bid for the right keyword.
1. Advertise on influential social media Platforms with catchy Ads.
2. Use Google Ads services for better search results on google.
3. Reach your previous leads by Remarketing.
4. Keep a record of leads and conversions for audit.